Consumer Products

Our greatest reward is seeing our clients thrive.

The consumer products industry in India, valued at over $110 billion in 2024, is projected to grow at 8–10% annually, driven by rising incomes, urbanisation, and e-commerce penetration. Micro and small firms form nearly 45% of the sector, producing FMCG, personal care, and household goods. However, they face challenges in branding, distribution, and digital adoption. 

We help such firms by identifying niche markets, optimising supply chains, leveraging government MSME incentives, and adopting data-driven marketing. By aligning operations with consumer trends and building strong retail and online presence, small players can scale rapidly and compete with larger brands effectively.

How can we help you

ASG empowers consumer product businesses to achieve rapid growth by combining deep business expertise with advanced data science. Through market trend analysis, consumer behavior insights, and competitive benchmarking, ASG identifies high-potential opportunities and optimizes product positioning. Leveraging predictive analytics, AI, and machine learning, the firm enhances demand forecasting, pricing strategies, and supply chain efficiency. ASG’s expert strategists design tailored growth roadmaps that integrate innovation, operational excellence, and data-driven decision-making. By aligning strategy with real-time insights, ASG enables businesses to increase market share, boost profitability, and adapt swiftly to evolving consumer demands, driving sustained success in competitive markets.

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